Meet the team

Kevin Powell

Handyman - Part Time

Kevin works alongside Chris to ensure continued street enhancements are made, helping Hereford look as attractive and welcoming as possible. 

Rhiannon Burns

Marketing & Projects Manager

Rhiannon looks after the marketing and project delivery for Hereford BID and its Hereford City Life brand. With a background in both traditional and digital marketing, Rhiannon is passionate about working with and supporting businesses in Hereford, as well as promoting the city itself. 

If you have any questions about BID marketing and events, or want to discuss how Hereford BID can support your business, get in touch with Rhiannon.

Abigail Lording

Marketing and Business Security Executive - part time

Abigail, whose background is in marketing and events management, helps deliver the BID team's marketing and project activities. Abigail is also responsible for the City's DISC Security System, paid and operated by Hereford BID, and follows up on criminal incidents with our businesses, ensures intelligence is shared with everyone and supports shops/users in using the system. 

Mike Truelove

Chief Executive - full time

Mike is responsible for the delivery of the Hereford BID Business Plan including responsibility for day to day running of the company and managing the delivery team. He previously worked as a Business Manager for Hoople where he advised and supported local businesses and before that was a project manager for HVOSS helping to develop and grow their Community Transport charity.

For any queries on the BID, initiatives that you think could help Hereford or problems that you are struggling with, Mike is your first point of contact and will always be keen to see that Hereford BID levy payers receive value for money.

Chris Wood

Lead Handyman - full time

Chris is Hereford BID's lead handyman and proudly ensures that street enhancements are made so that Hereford is not only ready for business but is welcoming and as attractive as possible.

Responsible for a small team of street enhancers, Chris oversees work as well as reporting anything that needs attention by the Council such as emptying bins, dirty signs etc. The work businesses pay for are enhancements to the Council's role and Chris makes sure that Hereford BID complements this but not replaces it.


The BID Board of Directors

Our Board of Directors use their experience and knowledge of the City to direct the Hereford BID team in the delivery of the business plan. They also ensure that the funds of the BID are used efficiently and honestly for the purpose of making our City prosperous.

The Hereford BID Board is currently made up of the following Members:

Mark Stevenson

Representative of the Office Sector

Mark is Co-Founder of Hereford's first ever coworking space, WorkHere Ltd, which opened in High Town in 2020. Having lived in Hereford all his life, Mark has many year's commercial experience, from starting out as a Woolworth’s Store Manager to more recently providing training and project management to leading FTSE 100 finance institutions. Not only does he bring local and national retail and commercial experience to the BID, Mark also has a strong interest in how we can bring growth and diversification to the city centre, attracting both new visitors and opportunities for new business

Neil Clarke

Representative of Leisure/ Tourism and Hospitality Sector

Cllr. Paul Stevens


Paul has been a previous retail manager of many years in Hereford and understand first hand the challenges that shops face.

Also serving as a Parish Councilor, Paul provides a valuable link between Hereford BID and the City Council, helping us to navigate local issues whilst ensuring city business needs are always served first and foremost in all endevours.

Ben Turner

Representative of the Independent Retailer

Colin Bell

Representative of the Property Sector and Centre Manager of Maylord Shopping Centre

Maylord Shopping Centre, Trinity Square


Along with his team, Colin Bell has a wealth of experience in running shoppng centres and is delighted to have joined Maylord Shopping Centre in 2020.

Kieran Smith

Representative of the Multi-national sector

Specsavers, Maylord Street

Kieran is a partner along with other family members of Specsavers, Hereford, and has a strong passion to see Hereford thrive as a retail destination.

“Being a partner of one of the leading Opticians in the City we are heavily invested in making our business a continue success; something that can only be achieved if only all business unites together to present Hereford as the destination of choice for regional shoppers.”. 


Moira Davidson

Representative of the Independent Retailer

Board Elections

If you are a Hereford BID levy payer and are interested in joining the Board we would be delighted to hear from you. All applications are considered by the existing Board and we welcome representation from all sectors of the business community.

Supporting Member

In addition to the company Directors, the following also attend Board meetings to support the work of HBID