Meet the team

Megan Morris

Business Liaison and Projects Marketing Executive

Megan liaises with member businesses to provide support and connect them with the latest opportunities and projects from the Hereford BID team. She also hosts monthly Team Hereford meetings and is project lead for the DISC and LoyalFree apps. 

Kevin Powell

Handyman - Part Time

Kevin works alongside Chris to ensure continued street enhancements are made, helping Hereford look as attractive and welcoming as possible. 

Rhiannon Burns

Marketing & Projects Manager

Rhiannon looks after the marketing and project delivery for Hereford BID and its Hereford City Life brand. With a background in both traditional and digital marketing, Rhiannon is passionate about working with and supporting businesses in Hereford, as well as promoting the city itself. 

If you have any questions about BID marketing and events, or want to discuss how Hereford BID can support your business, get in touch with Rhiannon.

Mike Truelove

Chief Executive - full time

Mike is responsible for the delivery of the Hereford BID Business Plan including responsibility for day to day running of the company and managing the delivery team. He previously worked as a Business Manager for Hoople where he advised and supported local businesses and before that was a project manager for HVOSS helping to develop and grow their Community Transport charity.

For any queries on the BID, initiatives that you think could help Hereford or problems that you are struggling with, Mike is your first point of contact and will always be keen to see that Hereford BID levy payers receive value for money.

Chris Wood

Lead Handyman - full time

Chris is Hereford BID's lead handyman and proudly ensures that street enhancements are made so that Hereford is not only ready for business but is welcoming and as attractive as possible.

Responsible for a small team of street enhancers, Chris oversees work as well as reporting anything that needs attention by the Council such as emptying bins, dirty signs etc. The work businesses pay for are enhancements to the Council's role and Chris makes sure that Hereford BID complements this but not replaces it.


The BID Board of Directors

Our Board of Directors use their experience and knowledge of the City to direct the Hereford BID team in the delivery of the business plan. They also ensure that the funds of the BID are used efficiently and honestly for the purpose of making our City prosperous.

The Hereford BID Board is currently made up of the following Members:

Mark Richards-Buadromo

Representative of Property Owners

Sarah Gardner

Representative of the Independent Retail Sector

Sarah is the Stores Manager for The Coffee Cart Company Ltd, an established independent coffee business in Hereford. 

Chris Milton

Representative of Hospitality & Leisure Sector

Dan Guerche

Representative of Hospitality & Leisure Sector

Gemma Davies

Representative of the Public Sector

Lauren Fosterjohn

Representative of Property Owners

Lauren currently works as Communications Associate for Hereford’s new Higher Education Institution, NMITE. Hereford born, Lauren has always been passionate about promoting the joys of life in Hereford, and though she has lived in several other cities, she has always felt a strong connection to her hometown. Lauren looks to continue promoting, and where possible, supporting the growth of Hereford – and welcomes the chance to be part of an initiative that will advance development, promote inclusion, and strengthen the community.

Sarah Caton

Representative of the National Retail Sector

Sarah is the Branch Manager of Principality Building Society, which recently moved and upgraded into the heart of High Town. Sarah has a strong background in management in retail, moving recently into financial retail and has prior experience as a HBID board member, having represented the same sector for two years previously. 

Mark Stevenson

Representative of the Office Sector

Mark is Co-Founder of Hereford's first ever coworking space, WorkHere Ltd, which opened in High Town in 2020. Having lived in Hereford all his life, Mark has many year's commercial experience, from starting out as a Woolworth’s Store Manager to more recently providing training and project management to leading FTSE 100 finance institutions. Not only does he bring local and national retail and commercial experience to the BID, Mark also has a strong interest in how we can bring growth and diversification to the city centre, attracting both new visitors and opportunities for new business

Neil Clarke

Representative of the National Retail Sector

Before moving to Hereford in 1988, Neil worked in hospitality having left college to train in Hotel management.

Once settled in Hereford, he ran a small restaurant in Church Street with his wife until 1998 when he became the manager of Tanners Wine Merchants in St Peters Square. While at the restaurant, he chaired Church Street traders’ group, initially formed to establish a dialogue with the council to convey traders’ suggestions & concerns. His 30 years at Tanners give him plenty of business contacts and management experience in the retail sector. His experience enables him to fully understand the issues faced by fellow retailers in the City.

Cllr. Paul Stevens

Chair of the Board

Paul has been a previous retail manager of many years in Hereford and understand first hand the challenges that shops face.

Also serving as a Parish Councilor, Paul provides a valuable link between Hereford BID and the City Council, helping us to navigate local issues whilst ensuring city business needs are always served first and foremost in all endevours.

Ben Turner

Representative of the Independent Retailer

Moira Davidson

Representative of the Independent Retailer

Board Elections

If you are a Hereford BID levy payer and are interested in joining the Board we would be delighted to hear from you. All applications are considered by the existing Board and we welcome representation from all sectors of the business community.

Supporting Member

In addition to the company Directors, the following also attend Board meetings to support the work of HBID