Meet the team

Mike Truelove

Operations Manager

Mike is responsible for the delivery of the Hereford BID Business Plan including responsibility for day to day running of the company and managing the delivery team. He previously worked as a Business Manager for Hoople where he advised and supported local businesses and before that was a project manager for HVOSS helping to develop and grow their Community Transport charity.

For any queries on the BID, initiatives that you think could help Hereford or problems that you are struggling with, Mike is your first point of contact and will always be keen to see that Hereford BID levy payers receive value for money.

Chris Wood


Georgia Smith

Strategy Lead

The BID Board of Directors

Our Board of Directors use their experience and knowledge of the City to direct the Hereford BID team in the delivery of the business plan. They also ensure that the funds of the BID are used efficiently and honestly for the purpose of making our City prosperous.

The Hereford BID Board is currently made up of the following Members:

Nick Webster

Herefordshire Council Economic Development

Rob Beeston

Representative of the Multiple Retailer

Marks and Spencer, High Town

Matt Hayes

Representative of the Professional sector

Harrison Clark Rickerbys incorporating Gordon Lutton, Broad Street

Matt is head of regional solicitor’s firm ‘Harrison Clark Rickerbys incorporating Gordon Lutton’ office in Hereford and started his legal career as a solicitor in Hereford in 2001.  

“I love Hereford and Herefordshire and have been working with businesses in the town and county for all of my professional career.    I have become involved in the BID to try and help improve the environment for businesses in the centre of Hereford.   If we can increase the number of people visiting and spending time in Hereford by making this as easy as possible and making the environment as attractive as possible, it will surely lead to greater prosperity for all the businesses in the area. Working on this must be a win-win for consumers and businesses alike.”

Simon Whiting

Vice Chair & Centre Manager of Maylord Shopping Centre/ Property Sector

Maylord Shopping Centre, Trinity Square

Hayley Llewellyn

Representative of the hospitality sector

No 10 the Teashop, Church Street

Hayley is a local business lady and owner of No. 10 in Church Street - an independent teashop which opened in 2013.

“Owning a business in church means I am passionate about the success of Hereford City. I am particularly invested in maintaining the independent businesses that have been the mainstay of Hereford city life. Hereford is a beautiful city and I am eager to see it continue to flourish”. 

Derek Elsmere

Representative of the independent retailer

Off the Wall, St Peters Square

Derek and his wife Ginny have run their independent gift shop and gallery in Hereford for 12 years, initially in St Owen Street and more recently in St Peter’s Street by the Old House.

“As an independent retailer, I think it is vitally important that shops such as mine and all other individual shops are supported to maintain the vibrancy and diversity in the city shopping experience and encourage return visits both from locals and visitors to the area. The BID enables small businesses like mine to have a voice in the development of our fantastic city.” 

Alan Anderson

Joint vice-chair and representative of the Old Market/ Property Sector

Old Market Shopping Centre

Board Elections

If you are a Hereford BID levy payer and are interested in joining the Board we would be delighted to hear from you. All applications are considered by the existing Board and we welcome representation from all sectors of the business community.

Supporting Member

In addition to the company Directors, the following also attend Board meetings to support the work of HBID

Stephen Kerry

Clerk to the City Council

The Town Hall, St. Owen Street

Cllr. Len Tawn

Supporting member

Partner in C.N. Trophies, The Buttermarket

​Len is a Partner in C. N. Trophies, a 60-year-old family business in the centre of the City, as well as a serving Central Ward Councillor for the City Council since 2011 and County Council since 2015. He is passionate about Hereford City and its related businesses and tourism offer and actively encourages both Councils to sustain support for all areas of this vibrant historically important area.